Artist Management

ARUMA, Inc. is a One-Stop Business Development Vehicle, not only for corporations but also for artists in various fields. Our holistic approach is applied to the support of artists. Just like our approach to business start ups and business expansions, we provide what artists need in order to materialize their goals and dreams. Our supports include;

  • Talent Incubation and Management

  • Financial Support

  • Opportunity Acquisitions and Booking

  • Branding & Promotions

  • Recording and Video Creations

We have assisted following artists since our establishment;

  1. Enemigo (Musician)
  2. Asian Artist Concerts (Not for profit organization)
  3. Video Music Box / Uncle Ralph (TV Program / VJ)
  4. Fritz (Director, Writer, and Producer)
  5. Norman Smitherman (Shoe Designer)

Enemigo (Musician)

Born in the Bronx, raised in Puerto Rico, Enemigo is a Latin Hip-Hop artist with his own style and lyrics sprung from his heart. After a small hit of "Que Tu Quires" from his first Album "Quien es Enemigo" in 2001, we assisted and supported Enemigo complete his second album "Caminando", create a video for the single "Estrella", and sign with Univision Record in 2004. He was featured in People Espanol and other media, and performed at various venues. He has finished his third album and is ready to influence the Latin Hip-Hop scene, again.


Enemigo Website

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Asian Artist Concerts (Not for profit organization)

Asian Artists & Concerts, Inc. was founded in 2006 to provide the most talented young Asian classic music artists who are in their early stage of their professional careers in the New York metro area. Led by Music Director Maestro Atsushi Yamada, AAC plays important role as a bridge between the success in the academic world and the success in the professional careers.

ACC presented full Orchestra concerts at the General Assembly of the United Nations, Alice Tully Hall at Lincoln Center, and other public and private venues.

As a long-term supporter of Maestro Atsushi Yamada, who is the first Japanese conductor at the New York City Opera, ARUMA, Inc. assisted AAC to raise funds from individual and corporate sponsors, grants, and other foundations.

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Video Music Box / Uncle Ralph (TV Program / VJ)

Video Music Box was one of the first TV programs ever to mainly feature hip-hop videos. Created in 1983 by Ralph McDaniels, a.k.a. Uncle Ralph, it was one of the most influential shows to give urban artists mainstream exposure. It aired on the city-owned public-television station WNYC-TV (now WPXN-TV) in New York from 1984 to 1996. In 1996, the program moved to WNYE-TV after WNYC-TV was sold by the City of New York. It has been recorded off-air from WNYC-TV since 1989. The legacy still continues.

Summer Stage
YouTube

At Aruma, we currently seek for licensing partners for Video Music Box's TV programs and its archive footages which are exclusive to VMB.

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Fritz

Fritz is a writer, producer, and director working in the film/ TV industry for more than ten years. Fritz' extensive background in TV is only overshadowed by his love of music videos where he can combine his creative passion for music and film. His videos have seen rotation on MTV and BET, most notably "Rock Ya Body" by Stagga Lee as well as the new Reggaeton hit "Te Invitan al Party" by LDA feat Zion y Lennox. In all his videos, Fritz incorporates simple narrative with lush visuals, to give each artist a unique and refreshing look.

Fritz continues to bring the worlds of urban music and film together with "Get Amped!" a genre breaking film project that aims to be the first hip-hop sci-fi feature.Get Amped! is already generating interest from Hollywood notables such as the Weitz Brothers (American Pie, Antz) and the William Morris Agency. His exciting new script "Leatheratti" promises to take the supernatural thriller to the next level.

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Norman Smitherman

STORMIN' NORMAN; WITH A FASHIONABLE LINE OF WOMEN'S SHOES, NORMAN SMITHERMAN IS MAKING WAVES IN THE UNITED STATES AND ABROAD.

After studying design at Pratt Institute and Fashion Institute of Technology in New York, Norman established his career as distinguished shoe designer in Japan. Debuted in 1998, his brand, Norman Smithermman, was one of the most popular shoe brands the fashion world. His products were sold in boutiques around the world.

At Aruma, Inc. we helped Norman re-establish his brand in the US, find a new business a production partner.

Link to Case Study

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