Marketing



Analytics

  • Market Research – Macro & Micro Environment

  • Forecasting / Analysis of Market Trends

  • Competitor Intelligence

  • On-going Information Sourcing and Analysis

  • Identification of New Market Opportunities

  • Formulation of Strategies to Manage the Risk of Exploiting the Opportunities
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Strategic Marketing

  • Formulation of Market Entry Strategy

  • Differentiated Value Proposition, Positioning, Segmentation Analysis, Primary & Secondary Targets Setting

  • Marketing Strategies based on ARUMA’s Circular Marketing and Lifestyle Marketing approaches

  • Selection of Tactics

  • Effectiveness Valuation and Feedback
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Creative Marketing

  • Promotions & Campaign Designing

  • Public Relations

  • Packaging Designing & Communication Materials

  • Strategic Alliance & Partnership

  • Website Creation & Optimization

  • E-commerce Structure and Implementation
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