Projects Completed

A US Securities Firm, Merrill Lynch Securities, wanted to increase its name recognition and market share in Japan

  Conducted Comparison Studies on US retail banks and securities firms
Evaluated the logo, office location and interior and exterior designs
  Made recommendation for new "look" to improve the traffic and conversion rate at each front office
Conducted market segmentation analysis to build focused momentum
  Formulated new marketing strategies to build up brand recognition and improve brand images
Recommended cause marketing and partnership marketing
  Introduced the Circular MarketingTM concept
Recommended implementation of new communication materials with potential and existing customers
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