Projects Completed
A US entrepreneur wanted to launch his fitness videos (DVDs)
Developed the product concept, Brand with clearly defined target audience and value propositions
Strategized its marketing and product entry to a test market, regional market and the entire national market
Selected marketing and distribution partners
Designed Direct Response tactics for new product and following sequences
Recommended s-t and l-t media planning and corresponding budgets
Created a website with an e-commerce capabilities
Explored opportunities for product placement, brand exchange and co-branding
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Developed
the product concept, Brand with clearly defined target audience
and value propositions