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Projects
Completed
A US
internet-based entertainment company needed to turn product ideas
into a profit bearing actual business
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 Established
a Delaware C corporation |
| Conducted
research & analysis on the home entertainment, DVD, street
culture, video retail stores as well as young urban consumers |
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Found
equity investors |
| Selected
most suitable editor, DVD explicators, web master, graphic designer,
CPA, corporate attorney, internet software/services partners |
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Established
e-commerce capability on the web and fulfillment structure |
| Established
outsourced call center/customer service center |
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Developed
integrated marketing strategies for product launch and on-going
effort with strong focus on Direct Response sales, derived from
Lifestyle Marketing concept |
| Created
2 TV spots, posters, flyers and special events |
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Executed
Direct Response TV, Print and Internet advertising and Street
Team /Grass Roots activities |
| Conducted
search engine and link optimization programs |
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Formed
a whole sale arrangement with regional distributors |
| Sought
for marketing and distribution arrangements with key players
in the market |
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Identified
international sales opportunities |
| Back |
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